Sunday’s broadcast of the 74th Golden Globe Awards by Comcast Corp's NBC topped last year’s audience, following two years of declines.
The three-hour show drew 20 million viewers, up eight per cent from last year.
Among adults 18-49, the demographic most coveted by advertisers, the audience increased by two per cent.
The uptick in viewers comes after a year that saw audience declines for several major award shows including the Academy Awards, Grammys and Primetime Emmys.
Industry publication Variety said host Jimmy Fallon, who made some Donald Trump jokes, impersonated actor Chris Rock and poked fun at singer Mariah Carey's floundering New Year's Eve performance, started strong.
But it said he faded in the second half of the show, when he was overshadowed by a few performers.
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