The Academy of Motion Pictures has said that its proposed new "popular film" Oscar category needs further study and that it will not be introduced as planned at next year's awards ceremony.
The Academy said in a statement Thursday that implementing any new award nine months into the year creates challenges for films that have already been released.
The proposal to create a new category to honour popular films was met with a huge backlash from the movie industry and film reviewers when it was announced last month.
It was widely seen as a bid to increase television viewers for the annual Oscar ceremony.
The U.S. audience for the March 2018 ceremony was 26.5 million viewers, the smallest in awards' 90-year history.
The 91st Academy Awards show will be held in February 2019.