Early last month rum company Bacardi announced that it was giving its brand an online push in the UK through a four-part mini-documentary on the link between music and rum.
The Sound of Rum has produced three episodes so far with dancehall artistes Tifa and Spice being featured on the most recent one.
Sound of Rum-Ladies First released over the weekend is all about female empowerment and features women who have dominated the music scene in dancehall, soca and rap.
In the three minute video, Tifa, Spice, Alison Hinds, British rapper Stefflon Don and dancer Mystique encourage women to pursue their dreams at all costs despite their gender.
The Sound of Rum series can be viewed on Bacardi's YouTube channel.