The Bob Marley Group of Companies on Friday launched live on their social media platforms, the 74th 'Earth Strong' Celebration of Robert Nesta Marley, under the theme CATCH A FIRE.
The launch was streamed live on the Bob Marley Museum's official Instagram and Facebook pages as well as Tuff Gong Television's YouTube channel.
It featured several activities including the unveiling of the Bob Marley Foundation's 74th Brand Ambassadors and performances by rising stars, Naomi Cowan and Koffee.
The launch is a precursor to the full day of activities which will take place at the Bob Marley Museum on February 6.
The 'earth strong' activities will commence at 7:00 a.m. but will be open to the general public from 10:00 a.m. until 10:00 p.m.