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CoverGirl changes its iconic slogan

CoverGirl cosmetics has announced the end of an era, shuttering the 60-year iconic slogan, "Easy, Breezy, Beautiful". 
 
They are instead replacing it with a brand new tagline: "I Am What I Make Up."
 
The short film announcing the change features actress Issa Rae, the new face CoverGirl, as well as other ambassadors chef and basketball wife Ayesha Curry as well as pop star Katy Perry.
 
Other musicians on CoverGirl's star-studded roster have included Taylor Swift, Rihanna, P!nk, Queen Latifah, Zendaya, and Janelle Monáe.
                                                                  


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