The Jamaica carnival brands are now under one umbrella.
Titled Carnival in Jamaica, this initiative aims to unite the carnival industry, in response to the upsurge of carnival events such as Bacchanal Jamaica, Exodus Carnival, Xaymaca International, among others.
The launch of the Carnival in Jamaica took place on Tuesday at the Spanish Court Hotel.
The carnivalinjamaica.com website was also launched and serves as a one-stop information hub, accessible to local and international revellers.
The official launch of Carnival in Jamaica 2019 was a collaboration between the ministries of Tourism and Entertainment, with the support of the Tourism Enhancement Fund, the Tourism Linkages Network and the Jamaica Tourist Board.
Carnivalinjamaica.com will be hosted by the Jamaica Tourist Board.