Two musicians have cut business ties with H&M after the fashion retailer used a young black model to promote a monkey hoodie.
Musician and producer G-Eazy had been working with H&M on a collection of menswear that was scheduled to hit the stores on March 1, while Canadian singer The Weeknd also ditched H&M in response to the issue.
The Swedish company was forced to apologise on Monday after its online ad sparked outrage and accusations of racism.
Tops from the same line featuring other animals were modeled by white children.
H&M pulled the offending image, issued a second apology on Tuesday, and then stopped selling the hoodie.