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Nefatari signs deal with CoverGirl

New York-based Jamaican recording artiste Nefatari has landed a major modelling campaign with beauty brand CoverGirl. 
 
Nefatari is now one of the faces used to introduce CoverGirl's 40 shades of TruBlend foundation and its Exhibitionist lipsticks.
 
Launched early last month, the new digital campaign features faces from various races, highlighting the brand's intent to provide a shade for all complexions, with Nefatari representing women of colour.
 
The campaign is seen on CoverGirl's digital media platforms and on media sites such as Instyle.com, Allure.com, and Elitedaily.com.


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