Downsound Records boss and Reggae Sumfest CEO Joe Bogdanovich plans to develop the festival to rival mega-fests like Coachella in California by inviting a wide range of reggae and dancehall music lovers to Montego Bay annually, spreading the festivities across an entire week.
While the main events will be Dancehall Night scheduled for Friday, July 20 this year, and Reggae Night Saturday, July 21, Bogdanovich revealed that patrons are welcome to enjoy additional features like beach parties, a festival 'mall' and an educational symposium.
The 2018 festival had its first launch event in New York in April and, before the main event, there will be three more.
On May 16, the festival will launch in Montego Bay, before traversing to Kingston on May 30.
Finally, Reggae Sumfest will make its way to Wynwood Art Walk for the fourth launch in Miami, Florida, on June 9.