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Rihanna secures US$50m from investors for Savage X Fenty line

Barbadian singer-turned-businesswoman Rihanna is cashing in on her Savage X Fenty lingerie brand.
 
The line has secured US$50 million in new funds from investors, following a strong first year of sales.
 
The new funds bring the total amount invested in the company up to US$70 million.
 
Savage X Fenty launched in May 2018 and has since earned applause for its inclusive sizing and affordability.
 
The funding news comes ahead of the brand's second annual New York Fashion Week show in September, which will come with an Amazon Prime stream.
 
Rihanna, who also owns her own Fenty Beauty brand, is currently the world's richest female musician. 
 
Her empire continues to grow with plans to launch a Fenty luxury fashion label with LVMH, the largest global luxury group.
 
The partnership makes her the first black woman to launch an original line at LVMH.


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