Beginning Thursday, Spotify users will no longer be able to find R. Kelly's music on any of the streaming service's editorial or algorithmic playlists.
Under the terms of a new public hate content and hateful conduct policy Spotify is putting into effect, the company will no longer promote the R&B singer's music in any way.
Over the past several years, Kelly has been accused by multiple women of sexual violence, coercion and running a sex cult.
Though he has never been convicted of a crime, he has come under increasing scrutiny over the past several weeks, particularly with the launch of the #MuteRKelly movement at the end of April.
Kelly has vociferously defended himself, saying those accusing him are attempting to distort his character and to destroy his legacy.
Kelly is the only artist that Spotify specifically acknowledged would fall under this new public policy, although others may also be affected.