The official numbers are in and an estimated 103.4 million people watched the Super Bowl on NBC, a seven per cent drop from last year that indicates that television's biggest event may have peaked in popularity.
It is the smallest Super Bowl audience on television since 2009 despite the underdog Philadelphia Eagles beating the New England Patriots in a thrilling game that was close from start to finish.
Last year's Patriots-Falcons game reached 111.3 million viewers.
The all-time Super Bowl record - and record for any television event in the United States - was the 114.4 million who watched the Patriots against the Seahawks in 2015.
Meanwhile, Justin Timberlake's halftime show, despite tepid reviews, drew an audience of 106.6 million people.