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The Obamas enter podcast business

Former U.S. President Barack Obama and his wife Michelle have entered the booming podcast business, announcing a multi-year partnership with streaming service Spotify to produce a series of exclusive podcasts.
 
The announcement follows a multi-year agreement between the Obamas' production company, Higher Ground, and Netflix that was announced in 2018, in which the former president and former first lady will produce films, documentaries and other series.
 
Podcasts have become big business in the last five years with subjects ranging from true crime to current affairs, politics and comedy.


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