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Tourism Ministry looking to capitalise on endorsements by international media

The Ministry of Tourism will be looking to capitalise on recent endorsements by international media companies CNN, Bloomberg and The Travel, which have hailed Jamaica as one of the must-see destinations for the new year.
 
Tourism Minister Edmund Bartlett said that level of international exposure could not be paid for by Jamaica.
 
The ministry said the Jamaica Tourist Board's marketing team will be using the resources at its disposal to capitalise on the unexpectedly high level of visibility.


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