Lingerie brand Victoria's Secret has cancelled its annual fashion show amid dwindling television ratings and rising criticism of the event.
The show launched in 1995 was once a major pop culture event, drawing millions of viewers each year.
Last year it had its lowest ratings ever and drew criticism that it was sexist, outdated and lacked diversity.
The brand's parent company L Brands said it was important to evolve its marketing strategy.
The annual show featured some of the world's top supermodels, often wearing elaborate outfits.
The show was a milestone in the careers of many supermodels, including Tyra Banks.