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Digicel buys SportsMax

Digicel has acquired majority ownership and control of St. Lucia-based International Media Content Ltd., parent company of regional sports broadcaster, SportsMax and North American broadcaster CEEN-TV, for an undisclosed sum.

Under the terms of the deal, the founder and a number of the lead principals will continue to have an ownership stake and be involved in the day-to-day running of the IMC operation.

Currently available in 23 countries across the Caribbean, SportsMax is a 24-hour dedicated sports cable channel featuring a mix of international, regional and local sports content.

It provides regular coverage of the Barclays Premier League, UEFA Champions League, West Indies cricket, the Indian Premier League and the IAAF Grand Prix.

IMC has been responsible for the broadcast of major international events such as the FIFA World Cup tournaments since 2006.

The move to acquire IMC/SportsMax comes shortly after Digicel’s entry into the cable TV market with recent acquisitions in Anguilla, Dominica, Jamaica, Montserrat, Nevis and the Turks and Caicos Islands.

 

 

 



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