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Facebook to test 'mid-roll' video advertising

Facebook is to test "mid-roll" video advertising - in which ads are played after a video has already started.
    
One analyst said the ads would probably first appear in Facebook videos by professional publishers.
    
To date, the social network has resisted allowing "pre-roll" ads that play before a video starts.
    
Publishers would receive 55 per cent of revenue from mid-roll ad sales.
    
Facebook declined to comment.



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