Samsung says pre-orders for its Galaxy Note 8 premium smartphone have hit the highest-ever figure for the Note series, beating its predecessor Note 7 over five days by about 2.5 times.
Samsung is banking on the device to protect its market dominance as it competes with Apple’s latest iPhones, due to be unveiled later today.
Note 8 sales begin in the United States, South Korea and elsewhere on Friday.
Pre-orders reached about 650,000 Note 8 handsets over five days from about 40 countries.
DJ Koh, President of Samsung Electronics’ mobile communications business, described the initial response as very encouraging.
The device succeeds the short-lived Note 7, whose battery fires resulted in Samsung pulling the device from the market after just a couple of months at a cost of billions of dollars.