Jamaica and Mexico yesterday signed a memorandum of understanding (MOU), to concretize a multi-destination marketing arrangement which will create ease of travel between destinations and increase arrivals.
The signing, between Minister of Tourism, Edmund Bartlett and Mexican Secretary of Tourism, Enrique de la Madrid Cordero, took place at the Westin Palace Hotel in Madrid, Spain.
In a statement following the event, Bartlett said the MOU was historic, as multi-destination agreements have now been signed with the four major partners in the region – Jamaica, Cuba, Dominican Republic and Mexico.
de la Madrid Cordero said the move to market the countries together is strategic as it will also aid efforts to get a bigger share of markets such as South East Asia.
And a joint summit is scheduled to take place by March this year with high-level representatives from Jamaica, Cuba, the Dominican Republic and Mexico to discuss the marketing arrangement in greater detail.
The tourism ministries will also appoint someone at a later date to implement the MOU and provide measurable objectives.
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