Prime Minister Andrew Holness is calling for faster take-up of former sugar lands for the planting of alternative crops.
Delivering the keynote address at the 65th staging of the Hague Agricultural and Industrial Show in Falmouth, Trelawny on Wednesday, Mr. Holness encouraged more investors to come forward.
Thousands of acres of lands are being made available by the Government to private-sector interests.
Make use of industry opportunities
Mr. Holness also told farmers to take a more businesslike approach to their trade and take advantage of the numerous opportunities the industry now offers.
He cited prospects available through linkages with tourism and other sectors, and encouraged them to utilise technology and follow best practices in order to increase productivity and income.