Phil Bentley, CEO, C&W Communications - file photo
The re-branding of telecommunications company LIME to become FLOW in Jamaica is expected to begin shortly.
The exercise started on Thursday in Barbados, when the management of Cable & Wireless and Columbus, as well as staff, became one under the FLOW brand.
According to the Barbados Nation newspaper, Jamaica will be the next of 16 markets to follow.
Phil Bentley, Chief Executive Officer of C&W Communications, said the company chose FLOW over LIME, following feedback from staff and customers.
He asserted that FLOW represented better innovation, more value for money and good service.
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