Jamaica is moving to attract more visitors from emerging markets in Asia.
Tourism Minister Edmund Bartlett is hoping to achieve this when he attends the World Routes Conference in Chengdu, China, from September 25 to 27.
World Routes is the central meeting place for airline industry power brokers to discuss and implement air services.
The event is expected to attract more than 3,500 delegates from 350 airlines, 1,000 airports, and 300 tourism authorities from 125 countries.
Bartlett says China has 120 million visitors going to various parts of the world and it is important for Jamaica to make a play for a slice of that market.
The discussions at the World Routes Conference will be about connectivity and route planning.
He says discussions are taking place concerning a connection between Air China and Air Canada into Montego Bay and another from Beijing to Tijuana and then to Montego Bay.
Plans are also in the making for Air China to fly to Cuba and then to Jamaica.
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