Garfield Sinclair
Flow Jamaica says it will not be following Digicel in its recent move to block ads of internet companies such as Facebook, Google and Yahoo.
Digicel last month started to block the ads of the companies as part of a plan to force the entities to pay to access their customers.
It is the first telecoms company in the world to employ the tactic.
Managing Director of Flow Jamaica, Garfield Sinclair, says his company will not be going this route at this time.
The technology used to block the ads is new.
Meanwhile, Sinclair called the move by Digicel, symbolic, adding that it will not bear fruit if Digicel is the only one blocking the ads of the internet giants.
Digicel, in blocking the ads of those internet companies and others, suggested that if they want to unblock their ads, they should contribute to the costs of the mobile telecoms infrastructure required to deliver them.
According to the company, ads use up to a tenth of a customer’s data plan allowance.Eliminating them would save customers money.
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