Chairman of Couples Resort in Negril, Lee Issa, has stepped up the call for the government to back off its plan to build a breakwater system off the coast of the resort town in favour of beach nourishment.
This will help restore coastline lost to erosion.
Issa says if the government should listen to the people and look at the data available, it would see that the beach has started to replenish.
“Most properties today on Long Bay have regained naturally 20 to 30 feet of beach from where it was two years ago.
Issa says beach nourishment done in the Cuban resort town of Varadero shows that the problem of erosion can be solved.
He added that if the government goes ahead with building the breakwater, Negril's residents and business people could take further action.
He however says they are not looking for confrontation.
“We would like to work out a compromise solution with the powers that be that will alleviate any protesting or any disturbance which will hurt the tourism industry in the Negril area. Let us consider the alternative to the breakwater construction,” he said.