Germaine Mason, retired Olympic high jumper, died early Thursday morning when his motorcycle crashed on Norman Manley Highway (commonly known as the Palisadoes road) at the eastern end of Jamaica's capital city, Kingston.
Mason, travelling in convoy with a number of other notable sports personalities, reportedly lost control of his motorcycle while trying to avoid a collision with another vehicle, and crashed. He died on the spot.
Mason had earlier attended the I Love Soca fete on the Kingston Waterfront and had left with a group to drive out to the Palisadoes.
"He received serious and eventually fatal injuries," Senior Superintendent Calvin Allen, head of the Highway and Traffic Division of the Jamaica Constabulary Force, told RJR News.
Allen added that "the whole investigation process is well and truly on for us to get to the gravamen of exactly what would have caused that situation to occur."
The superintendent told RJR News that preliminary investigations suggest that the 34 year old athlete was not wearing a helmet.
Mason, raised in Jamaica, switched allegiance to Great Britain in 2006 and won a silver medal in the 2008 Beijing Olympics for that country.
Prior to that, he represented Jamaica at the World Junior Championships in 2000 and 2002 where he won silver and bronze medals respectively.
His first medal at the senior level came at the 2003 Pan American Games in Santo Domingo, when he won a gold medal, having achieved a personal best jump of 2.34 metres.
In 2004, he again won a bronze medal at the IAAF World Indoor Championships.