The annual Bob Marley One Love charity celebrity and media fun day was launched Tuesday night at the Barbican Field in St. Andrew.
This year's event will be held on Ash Wednesday, March 9 at the National Stadium east field but could be held inside the National Stadium pending some approvals from Independence Park Limited, the operators of the facility.
Fans will again be treated to excitement in track and field and football with proceeds going to various basic schools and non-profit organizations like the Best Care Lodge, the Special Olympics and the Mustard Seed Communities.
The proceeds from the charity football match will go to the children at the three state-run homes across Jamaica.
The Bob Marley One Love series was conceptualised by Chief Organiser Clive 'Busy' Campbell – former Santos football player and friend of Bob Marley – to create an avenue to provide funding for charities that focus on children.
"Bob was a very good friend of mine, he was always about the children and how important they are to our country's future," said Campbell.
"Since then, I've been focused on the needs of children through my support of the Best Care Children's Home, Mustard Seed basic schools in general and this year's event is expected to be even Bigger and Better with Digicel on board", Campbell added.
Television Jamaica will again be one of the media partners in this year's staging with telecommunications company Digicel being the main sponsors.