More financial support is coming in for Jamaica's senior women's football team following their qualification to the 2019 FIFA Womens' World Cup. Global Ambassador for the Reggae Girlz, Cedella Marley, has designed a collection of jewelry to commemorate their historic achievement as the first Caribbean team to qualify for a Women's World Cup tournament.
All profits from the Strike Hard Collection of bracelets and limited-edition silver charms will be donated to the Reggae Girlz. The collection is a joint venture with the Jamaican jewelry company Island Trinketz. Previously, Marley collaborated with athletic brand Puma to design Jamaica's uniforms for the 2012 Summer Olympics. She also designed the football kit for Jamaica in 2015.
Since becoming the women's Football Ambassador in 2014, at the invitation of the late Captain Horace Burrell, the internationally-known entertainer, author, designer, and CEO of Tuff Gong International, has worked to raise awareness and funds in support of the programme.
Marley says she always knew that the players had the talent and the passion it takes to make it to the World Cup, but what was needed were the necessary resources including nutrition, training, healthcare, strength and conditioning which requires a significant financial effort.