Marvel Studios is one of the most successful brands in Hollywood.
The Disney subsidiary has broken box office records, brought in more than $13.5 billion worldwide, and had each of its 17 films opened at number 1.
Yet, not many of its films have enjoyed the same level of buzz generated by Black Panther.
The film, starring Chadwick Boseman and directed by Ryan Coogler, opens in more than 4,000 North American theaters this weekend.
Disney anticipates an opening in the $150 million plus range for the four day President's Day holiday weekend.
Black Panther could easily become the biggest February opening in history, toppling Deadpool, the R-rated superhero film from 20th Century Fox that holds the four day President's Day opening record at $152 million.
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