A major Irish firm has signed a deal with the Digicel Group to provide data analytics to a number of its operating entities around the globe.
As part of the assignment, Dublin-based Idiro Technologies will provide comprehensive subscriber analytics and related consulting to Digicel marketing teams, who will use the service to structure customer-facing acquisition and retention programmes.
Idiro’s solutions help mobile operators combat churn and improve customer acquisition rates by predicting which mobile users are most likely to switch carriers.
Idiro analytics are also used to improve the results of mobile operator marketing campaigns by predicting which customers are most likely to take up offers for new tariffs, smartphones, and other services.
Digicel carried out an intensive trial in a select market in 2012, where the churn reduction capability of Idiro’s analytics service was rigorously evaluated in a highly competitive environment.
All feeds
